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Research papers

Money, money, money

The UK and Ireland's financial sector is one of the most dynamic and innovative in the world: where credit is easy, driven largely by banks and building societies which encouraged consumers to spend, spend, spend.However, this move towards typically...

Catalogue: Qualitative 2005
Authors: Fiona Jack, Greig Burnside
Company: Green Light International
November 13, 2005
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Citation

Jack and Burnside (2005a, November 13). Money, money, money. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/money-money-money


Research papers

Once upon a time there was a brand

This presentation considers the power and importance of brand and advertising stories in generating a marketplace in which we all want to participate.After all, the marketplace itself is a matrix of stories, a delicate fabric of dreams held together...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Lucia Rolli, Fiona Jack
Company: Green Light International
November 5, 2003
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Citation

Rolli and Jack (2003a, November 05). Once upon a time there was a brand. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/once-upon-a-time-there-was-a-brand


Research papers

Qualitative research

This presentation aims at demonstrating that qualitative research is a powerful tool when a brand is faced with the complexity of differing markets. It starts with the presentation of the current situation of the Hennessy brand, explaining why it is...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Mark Whiting, Sandrine McClure
Company: Green Light International
November 10, 2002
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Citation

Whiting and McClure (2002a, November 10). Qualitative research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-6001


Research papers

The future of research

Qualitative research has at its essence the search for a consumer truth, an insight into behaviour or attitude that will guide the marketer to a product positioning distinctive and relevant enough to cut through the data smog and advertising clutter...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Fiona Jack, Bas Homans
Companies: Green Light International, MARE
September 1, 2000
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Citation

Jack and Homans (2000a, September 01). The future of research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-future-of-research


Research papers

Researching design

This paper demonstrates the key role qualitative research has played in developing and building Kimberly-Clark’s Away From Home sector as an innovator in its field. This paper also highlights some general learning about researching design and...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Greg Bohlen, Fiona Jack
Company: Green Light International
September 1, 1999
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Citation

Bohlen and Jack (1999a, September 01). Researching design . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/researching-design-